We all know that we will be virtual for some time, and conferences such the PLSA Annual Conference are going to be virtual for the near future, so why not embrace it? Now that coronavirus has locked down the world, finding ways to connect virtually is more important than ever. Therefore we have decided to embrace the world being virtual and create everybody in our team a virtual avatar of themselves which can be used on social media throughout the duration of the PLSA Conference and in the run up to it. Please join us in embracing our current virtual environment, and remember you don't need to be attending the PLSA Annual Conference to take part!